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Discover & Deliver
Email Design
Coding

Role
Graphic Designer

Team

Founders

Client
Discover & Deliver

Year
2016

About Project

Context
Discover & Deliver was an online platform connecting boutique hotels, guests, and furniture designers, enabling users to purchase luxury interiors directly through a curated digital experience.

Challenge
Operating at the intersection of hospitality, design, and e-commerce, the brand needed engaging and commercially effective communication to connect a design-led audience with purchasable products. Email was a key revenue-driving channel.

Strategic Approach
The focus was on creating a refined and aspirational visual language that reflected the luxury positioning of the platform while driving clarity and conversion. Consistency, elegance, and usability were central to the approach.

Creative Solution
I designed, coded, and managed the weekly email communications, developing templates and layouts that balanced editorial storytelling with commercial intent. Each send was crafted to showcase products in a way that felt curated and premium, while maintaining technical performance and responsiveness.

Impact
The email programme strengthened brand consistency, supported e-commerce performance, and maintained ongoing engagement with a design-conscious global audience, reinforcing Discover & Deliver’s position as a curated destination for luxury interiors.

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