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Discover & Deliver
Email Design
Coding
Role
Graphic Designer
Team
Founders
Client
Discover & Deliver
Year
2016
About Project
Context
Discover & Deliver was an online platform connecting boutique hotels, guests, and furniture designers, enabling users to purchase luxury interiors directly through a curated digital experience.
Challenge
Operating at the intersection of hospitality, design, and e-commerce, the brand needed engaging and commercially effective communication to connect a design-led audience with purchasable products. Email was a key revenue-driving channel.
Strategic Approach
The focus was on creating a refined and aspirational visual language that reflected the luxury positioning of the platform while driving clarity and conversion. Consistency, elegance, and usability were central to the approach.
Creative Solution
I designed, coded, and managed the weekly email communications, developing templates and layouts that balanced editorial storytelling with commercial intent. Each send was crafted to showcase products in a way that felt curated and premium, while maintaining technical performance and responsiveness.
Impact
The email programme strengthened brand consistency, supported e-commerce performance, and maintained ongoing engagement with a design-conscious global audience, reinforcing Discover & Deliver’s position as a curated destination for luxury interiors.

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