NOT JUST A LABEL
Brand Identity
Art Direction

Context
A London-based global sales platform and virtual showroom connecting independent designers with consumers, creating a curated online community for emerging talent.

Challenge
As a growing digital platform operating in a competitive fashion and retail landscape, the brand needed a cohesive and engaging visual presence across its website, email communications, and partnership activations, balancing commercial objectives with a strong editorial aesthetic.

Strategic Approach
Working as Graphic Designer and Art Director, I helped shape the evolving digital look and feel of the platform, ensuring consistency across key customer touchpoints. The focus was on clarity, desirability, and conversion, creating a visual experience that supported both designers and consumers.

Creative Solution
I led the art direction for the homepage and weekly email communications, developing a distinctive yet flexible visual language. Alongside this, I created and managed creative assets for multiple brand partnerships, ensuring alignment between collaborators while maintaining a cohesive platform identity.

Impact
The refined digital presence strengthened brand consistency, enhanced audience engagement, and supported commercial partnerships, contributing to the platform’s credibility within the independent fashion and retail space.